The brief was very simple, the client wanted to increase their digital activity by means of doing a campaign and have their social media properties properly managed. At the time, the client’s social media properties weren’t active, although they were involved in some campaigns in the past.
We developed a key message, “Ga Lega Ga Maksimal” for the entirety of the campaign. This came up after careful study of their brand properties, which claims that eating the candy will aid and absolve sore throats.
This message was spread around just in time for the fasting month as well as the Eid ul-Fitr holidays and we devised a couple of activities in the form of photo contests with several different concepts. The activities were backed with buzzers as well as ad placements.