Coming in as a fresh competitor in the end-user lighting market, Sylvania wanted to build a website with a unique user experience as well as acquire a strong and localized presence in the digital world.
The key was building online fronts that does not just serve as a marketing tool, but also as engagement platforms with end-users and professionals alike. Teaming up with their agency, De A Team, we devised an e-commerce style product catalogue.
We also built an application that users can use to find out what kind of products that Sylvania recommend for them. Users can easily get recommendations by selecting what room they want to be advised and input relevant datas (room size, furniture colors, etc). We even collaborated with a well-known architect, Mr. Arie Bakrie to design a house that fits the requirements.